Small Business Video: Using Video Marketing for Business


Like most small business owners, you are always looking for new and innovative ways to market your company. But have you considered using videos in your marketing efforts?

Video marketing is a great way to connect with potential customers and promote your small business on a deeper level. In this article, Introbrand explores small business video marketing and how it can help you reach your target audience. We’ll also give you tips on how to do video marketing right!

What is Video Marketing?

Video marketing is a form of content marketing that involves creating and sharing videos online. These videos can be used to promote your small business in various ways, such as through social media, email marketing, or even on your website.

And in today’s digital age, video marketing is more important than ever. That’s because potential customers are increasingly likely to watch a video about a product or service before making a purchase.

In fact, according to HubSpot, 54% of consumers want to see more video content from brands and businesses. And Cisco predicts that by 2021, 82% of all internet traffic will be video traffic.

So, if you’re not using videos in your marketing efforts, you’re missing out on a huge opportunity to reach your target audience.

What are the benefits of video marketing?

There are many ways that small business video marketing can help you reach your target audience and promote your business. Here are some of the most important benefits:

Videos are personal and engaging.

Because videos are so personal and engaging, they can help you build trust with potential customers. And when customers trust your small business, they’re more likely to make a purchase.

Videos are shareable.

If someone likes your video, they’re likely to share it with their friends or social network. Often, this sharing of your video will happen without you even asking! This word-of-mouth marketing is a great way to promote your small business.

Videos are versatile.

You can use videos in various marketing channels, such as email marketing, social media, or even on your website. This gives you many options for reaching your target audience.

Videos are memorable.

Because videos are so engaging, they tend to be more memorable than other types of content, like blog posts or articles. This means that potential customers are likelier to remember your small business when they need the product or service you offer.

How to Do Video Marketing for your small business: 6 Ways

So how exactly can you get started with small business video marketing? Here are some ideas:

1. Create a video tour of your business.

A great way to promote your small business is to create a video tour of your facility. This will allow potential customers to see your business’s appearance and how it operates.

If you’re in the retail business, you can create a video tour of your store and show potential customers what it’s like at your shop and what products you offer.

If you run a service-based business, you can create a video tour of your office or facility. This will let potential customers see where their service will be performed and how your business operates.

Tip: People especially love videos about the process of making a product. If you make a product, consider creating a video about the process!

2. Make an introductory video.

Why not introduce potential customers to your small business with a video? You can use this video to tell your company’s story, introduce the staff, explain what your business does, and how a typical day goes at your business.

This is a great way to connect with potential customers personally and give them a feel for your small business before they even visit your website or store. You can use an intro maker for youtube for these videos easily. 

Tip: Include a call to action in your introductory video! Tell viewers what you want them to do after watching, such as visiting your website or following you on social media.

Extra Tip: Make sure your video is under two minutes! People have short attention spans, so you want to make sure your video is concise and to the point.

3. Share funny or creative videos that are shareable.

Your small business video doesn’t have to be all business. You can also create funny or creative videos and share them on social media. These videos can be a great way to connect with potential customers and get your business’s name out there.

For example, you could create a video showing your staff using your products creatively. Or, you could make a funny video about your business’s industry. This shows that you can laugh at yourselves from time to time.

Tip: Use hashtags! Hashtags are a great way to get your video seen by more people. When you use relevant hashtags, your video is more likely to appear in search results.

4. Use video testimonials.

A great way to promote your small business is to use video testimonials from satisfied customers. Customer testimonials are a powerful marketing tool because they show potential customers that your business is reputable and trustworthy.

When you use video testimonials, you can show potential customers the faces of your satisfied customers. And that’s much more powerful than just reading a written testimonial.

Tip: Ask your customers if they’re willing to be recorded on video giving their testimonials. If they say yes, make sure you get their permission in writing!

5. Create how-to videos.

Another great way to use small business video marketing is to create how-to videos. These videos can be a great way to show potential customers that you’re an expert in your field.

For example, if you sell products, you could create how-to videos showing potential customers how to use your products. Or, if you offer services, you could create how-to videos showing potential customers how to do something related to your industry.

Tip: How-to videos don’t have to be boring! Be creative and have fun with them! Insert a joke or two, or show your personality in the videos.

6. Be active on video-sharing sites.

From YouTube to Vimeo, there are many video-sharing sites out there. And you should be active on all of them!

When you upload your small business videos to video-sharing sites, you increase the chances that potential customers will see your videos.

Which platform is the best for your small business?

Each platform has a unique audience, from YouTube and Facebook to Snapchat and Tiktok. You’ll need to experiment with different platforms to see which ones work best for your small business.

TikTok is a great platform for promoting your small business video because it has a large, engaged community. The key to success on TikTok is creating shareable entertaining, creative videos.

On the other hand, YouTube is great for small businesses because it has a large audience, and it’s easy to share your videos on other platforms, like Facebook and Twitter.

No matter which platform you choose, make sure you’re active and engaging with your audience.

Remember, small business video marketing aims to get your business’s name out there and increase brand awareness. So don’t be afraid to be active on more than one platform!

Final Thoughts

People are visual creatures. And videos are a great way to capture their attention. Small business video marketing can increase brand awareness, connect with potential customers, and show off your products or services. Start creating videos for your small business today!

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